741 Frequency Fest
Hoopbus was on the ground August 30th for Jaylen Brown’s 741 Frequency Fest, his farewell to Boston after a decade with the team where he began his career. What started as a community block party turned into a full-blown celebration, packed with energy and surprise appearances from Lil Jon, Lil Baby, A$AP Ferg and more. The festival was an exhilarating tribute to the city and the fans who showed up for him over the past ten years.
Over the decade, Jaylen Brown became a five-time All-Star, NBA Champion, and Finals MVP, becoming one of the most recognizable faces in Boston sports along the way. The 741 Frequency Fest was a free, all-ages block party at Boston Common, organized by Brown’s 741 Performance brand and the City of Boston to commemorate the decade together.
As part of the celebration, Brown received the key to the city, presented on behalf of the Commonwealth of Massachusetts for his work in the Black and brown community through initiatives like the 7uice Foundation and the Bridge Program. He was also honored with a street renamed “Jaylen Brown Way,” presented by Mayor Michelle Wu as a lasting reminder of the mark he’s left on Boston both on and off the court.
The Hoopbus team was especially moved by the amount of people from the community who showed up to play hoops one last time to honor a Celtics icon. Seeing a sea of JB7 jerseys pull up to the festival, all spreading love through basketball, was the clearest proof that basketball has a way of bringing everyone together.
“It was such a joy to bring the Hoopbus to JB’s going away party in Boston. The event was paying homage to the lasting legacy that Jaylen Brown left in the city through his commitment to the community. Hoopbus brought the energy! Special shoutout to our team and everyone who shared some positive vibes with us last week.”
- Charlie Trey-Masters, Producer & Photographer, Hoopbus
See a few of our favorite photos and moments from an unforgettable day celebrating the Energy Shifter.
JB7 fans play against Team Hoopbus.
A crowd of fans gathers at the Hoopbus.
Decked out in Celtics green, Charlie Tre-Masters shows off his skill during a 1v1.
A defender gets caught under the rim as a Hoopbus joy spreader throws down a full-extension jam.
A fan in a 76ers jersey takes a shot as Boston fans look on, a poignant visual reflection of Jaylen Brown’s transition from Boston to Philadelphia.
The crowd watches in anticipation, waiting to see if the basket goes in.
Celtics fans overjoyed during the 741 Frequency Fest.
Special Thanks
Hoopbus Team: Charlie Masters, Giovanni Ascuntar, Vanessa Udoji, Sierra Johnson, Sienna Johnson, Nate Edwards Roseney, Joe the Jet, Luis Alamo, David Thompson
Photography: Ryan Wang, Tracey Marie Lampros
741 Performance
Written By: Gaby Kofler
